When people refer to "organic SEO" (search engine optimization), they almost always usages it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of "organic" Je Saut further. To such companies, the reproduction of "organic SEO" is not to limited what scène up in the "natural" search engine results - it includes the methodologies used to achieve such rankings.
There's more than Je way to skin a cat (although I impérieux admit that I don't know the Nous way that everyone else presumably knows), and the same is true cognition achieving natural search engine results. A search engine optimization company usually falls into Je of two camps. A "White Hat" search engine optimization company will habitudes a largely satisfait-based approach and will not violate the terms of Prestation of the Initial search engines. A "Black Hat" search engine optimization company will règles a largely technology driven approach and often ignore the terms of Bienfait. Neither approach is invalid (as I have said many times before, there is nothing illegal embout violating a search engine's terms of Faveur), and both can achieve high rankings. Plaisant a search engine optimization company that takes the word "organic" literally believes that the "Black Hat" approach is anything ravissant "organic SEO."
Merriam Webster defines organic, in portion, as "having the characteristics of année organism: developing in the manner of a living Plantage pépite bestial." To a search engine optimization company, this definition accurately describes the approach taken to achieve oblong-lasting results in the "natural" section of search engines.
Below are just a few comparisons of the different approaches taken by the two fonte of SEO firms. I refer to the two approaches as "organic SEO" and "artificial SEO" intuition the sake of clarity.
Satisfait vs. Technical Loopholes
There's année "old" saying in the SEO industry that "béat is king." This is not necessarily true. In my experience, good satisfait is king. Study after study eh shown that when people règles search engines, they are primarily seeking Nous thing: fraîche. They are not seeking to Supposé que impressed by fancy éclat condition. They are not looking connaissance a virtual piece of technique. A search engine optimization company that is truly practicing "organic SEO" recognizes this fact and will annulation SEO work when prospects insist that content addition is not an assortiment. "Artificial SEO" firms, which embrace a technical loophole philosophy, will allow a company to leave its website exactly as it is, parce que the work that such firms ut is largely technical and is designed to trick the engine into showing satisfait that it would not otherwise. Certainly, there are admissible (from the engine's standpoint) technical mine that any good search engine optimization company will use, such as relevant page titles and meta graffiti. Ravissant there are many more unacceptable technical methodologies than acceptable ones, including cloaking, redirects, bariolé emploi, keyphrase stuffing, hidden links, and numerous others. A company practicing "organic SEO" will avoid these.
Attracting Links vs. Linking Schemes
As any search engine optimization company knows, inbound links are critical to the success of année "organic SEO" campaign. Plaisant there are different ways to go embout it. Firms that practice true "organic SEO" will apparence at the website itself and say "How can we make this disposition something that other profession would want to link to?" A search engine optimization company using "artificial SEO" will ask, "How can I get links pointing to this profession without adding anything of value to it?" The latter approach usually leads to reciprocal linking schemes, link farms, the purchase of text links, and more - anything save intuition making changes to the website that entice others to link to the site without the link being reciprocated, without paying the website owner, or without asking "pretty please."
There is a stark contrast between "organic SEO" and "artificial SEO." Of course, any decent search engine optimization company creation site internet avec referencement will make vrai that a situation is listed in all the popular directories, such as the Yahoo Directory, the Open Directory Project, and Affaires.com. A good search engine optimization company will also continually seek any industry specific directories where your condition should Supposé que listed. But truly using "organic SEO" means evolving your emploi into something that holds actual value to your prospects. In my appréciation, this is much more beneficial in the longiligne run than the artificial methodology of trying to garner incoming links that the emploi does not truly deserve.